Helium 10 Portals: Drive External Traffic to Skyrocket Amazon Sales

What Are Helium 10 Portals and Why Do They Matter

There’s this common trap a lot of Amazon sellers fall into—thinking that success on the platform begins and ends on Amazon. You optimize your listing, chase reviews, pump money into Sponsored Products, and then wait. And wait. And wait a little more, hoping that the algorithm tosses you a bone.

But here’s the reality: the biggest breakthroughs often happen off Amazon. That’s where Helium 10 Portals comes in.

Portals isn’t just another shiny tool—it’s a strategic lever. It lets you build custom landing pages that live outside the Amazon ecosystem but funnel traffic directly into it. In plain speak? You’re creating a gateway, a filter, a well-lit runway guiding external traffic—email subscribers, social media followers, blog readers, influencers’ fans—straight to your Amazon listings.

Why does this matter so much? Because external traffic is underutilized. Most sellers are fighting in the same overcrowded PPC arena, while Portals lets you step off that noisy battlefield and build your own lane. And Amazon loves external traffic. It shows them you’re bringing in fresh customers. That’s good for them. And what’s good for them is good for your rankings, visibility, and, ultimately, your wallet.

When I first saw what Portals could do, it reminded me of the early days of lead gen in digital marketing. We’d obsess over the smallest elements—headline tweaks, color psychology, button placement—because that landing page was the first handshake with your customer. Portals brings that same power to Amazon sellers, many of whom have never had to think about user experience or conversion flow beyond bullet points and product images.

But now? The game’s evolving. Amazon is rewarding brands that think bigger.

Portals is Helium 10’s answer to that evolution. Instead of being boxed into the limitations of your product listing, you now have a canvas to build your brand story, test offers, collect emails, track behavior, and send hyper-targeted traffic wherever you want. And the best part? You don’t need to be a designer, copywriter, or coder. It’s all drag-and-drop. It’s intuitive. It’s built for sellers who are too busy to fiddle with landing page plugins and HTML headaches.

Still skeptical? Think of it this way:
Would you rather send someone directly to an Amazon page with a million distractions—sponsored ads, similar listings, “customers also viewed”—or to a sleek, branded page with a single call-to-action? Yeah. Exactly.

And here’s where it gets even better: Portals doesn’t just drive traffic. It builds assets. It builds your email list, retargeting audiences, and a sense of brand cohesion that most Amazon sellers simply never achieve. That’s not just more sales today—it’s leverage tomorrow.

So if you’re still grinding out ad spend with diminishing returns, or just hoping Amazon’s algorithm smiles on your listing this quarter, it might be time to start thinking bigger. Helium 10 Portals is where smart sellers go to create opportunity—not wait for it.

Creating Custom Landing Pages with Ease

Alright, let’s get into the meat of it—how exactly does Helium 10 Portals help you create those slick landing pages that feel less like an Amazon listing and more like a mini storefront crafted just for your brand?

Here’s the thing: most Amazon sellers aren’t exactly web designers. I get it. You’re juggling inventory, customer service, ads, and maybe even your coffee intake (or lack thereof). The last thing you want is to wrestle with complicated page builders or spend a fortune hiring someone to build something “pretty.” Portals gets that.

Choose from Proven Templates or Start from Scratch

One of the coolest parts about Helium 10 Portals is that it offers you a solid set of pre-built templates tailored specifically for Amazon sellers. These aren’t generic, cookie-cutter landing pages. They’re thoughtfully designed with the buyer’s journey in mind—clean layouts that spotlight your product’s best features, trust signals like reviews and badges, and crystal-clear calls to action that point right to your Amazon listing.

If you’re the “tinker and customize” type, you can start from a blank canvas, drag in your brand assets, tweak colors and fonts, and rearrange sections until the page screams you. It’s flexible without being overwhelming.

I remember chatting with a seller recently who told me she knocked out a full landing page in under 30 minutes during her lunch break. No tech headaches, no fiddling with code, just drag-and-drop and some copywriting magic. And the best part? It looked professional enough that she felt confident sharing it with influencers and emailing her list.

Custom Branding and Domain Integration

What’s neat—and often overlooked—is how much control you have over branding. Portals lets you add your logo, pick brand colors, and even connect your own domain or subdomain. So instead of sending traffic to some weird third-party URL or a confusing Amazon short link, your customers land on a page that feels cohesive and trustworthy.

Imagine this: you run a Facebook ad or send an email that links to something like YourBrand.com/shoes instead of a long Amazon URL. It’s cleaner, more memorable, and it subtly builds your brand equity with every click.

Plus, having your own domain means you can use tools like Google Analytics or Facebook Pixel on your landing pages. That’s a game-changer for tracking and refining your marketing.

Simple, Yet Powerful Design Options

Now, I’m not going to claim Portals is Photoshop-level powerful, but it strikes a sweet balance. You can add images, videos, product descriptions, and testimonials, all while tweaking spacing and layout to fit your style. The interface is intuitive, almost like assembling blocks in a puzzle, but the result looks polished enough to impress even picky customers.

There’s also the option to create multiple versions of a Portal page to test different headlines or offers. A/B testing without the headache? Yes, please.

The takeaway here is simple: Helium 10 Portals takes the hassle out of creating effective landing pages that convert. Whether you’re a newbie seller or an experienced pro, you can have a custom-branded gateway to your Amazon listings in just a few clicks.

Now that you know how to build a great page, the next step is understanding why driving external traffic through these pages is such a powerful move.

The Power of External Traffic for Amazon Listings

So, why should you even bother driving traffic outside of Amazon back into Amazon? At first glance, it might seem like extra work for no obvious payoff—after all, isn’t Amazon’s own advertising system enough? Well, not quite.

Here’s the secret: Amazon’s algorithm loves external traffic. It’s like a spotlight that says, “Hey, this product’s popular outside our walls too—pay attention!” More than just clicks, this kind of traffic signals real demand and increases your product’s ranking potential.

Why External Traffic Boosts Listing Rank

Think of Amazon’s search algorithm like a picky judge at a talent show. If your product is only getting views and sales inside Amazon, that’s great but limited. But when people start flooding in from email campaigns, social media posts, influencer shoutouts, or even blogs and YouTube videos—well, that’s a much louder cheer from the audience.

This influx of “fresh” visitors tells Amazon, “Look, people are hunting for this product beyond just internal searches. It’s relevant and desirable.” That translates to better search rankings, more organic traffic, and a nice little snowball effect where your product climbs higher with less ad spend.

Driving Targeted Visitors from Social, Email, and More

The beauty of Helium 10 Portals is that it acts like a funnel from all your marketing channels—whether you’re posting on Instagram, running Facebook ads, sending newsletters, or tapping into influencer audiences. Instead of dropping everyone straight on your Amazon product page, Portals lets you control the first impression with a branded landing page designed to convert.

Imagine you’re running a summer flash sale on your portable blender. You post about it on TikTok, send an email blast, and partner with a fitness blogger who shares your Portal link. Each visitor lands on that sleek page—crafted to highlight the deal, capture interest, maybe even collect an email for future marketing—before they click through to Amazon.

Because the Portal page is yours, you can tailor messaging to each campaign, track where your visitors come from, and optimize accordingly. It’s marketing on your terms, not Amazon’s.

More Than Just Sales: Building Customer Relationships

Another subtle benefit is how external traffic lets you build a connection before the sale. Instead of fighting for attention amid the noise on Amazon’s marketplace, your landing page can tell your brand story, showcase reviews, and give a taste of what makes your product special.

That matters because shoppers are increasingly savvy. They want more than just specs—they want to trust the seller, feel confident in their purchase, and get some value upfront. Portals lets you create that experience seamlessly, turning casual browsers into engaged buyers.

So, external traffic isn’t just about “more clicks.” It’s about quality, engagement, and influencing Amazon’s algorithm in your favor. And with Helium 10 Portals, you’ve got the perfect tool to harness this power without jumping through technical hoops.

Email Capture, Pixel Tracking, and Lead Nurturing

Here’s where Helium 10 Portals steps up the game — it’s not just a flashy landing page builder. It’s a lead-capturing, audience-building machine disguised as a tool. And if you’ve ever dabbled in digital marketing before, you know the power of having a warm, ready-to-buy audience waiting in your inbox or your ad platform.

Grow Your Email List for Retargeting

Let’s be honest: Amazon doesn’t give you much control over your customer list. You make a sale, great — but the customer’s info? It’s mostly locked away. That’s frustrating if you want to follow up, offer discounts, or just keep your brand top of mind.

Portals fixes this by letting you easily add email capture forms to your landing pages. Visitors can sign up for newsletters, giveaways, or special offers before hitting Amazon. Suddenly, you’re not just hoping they come back; you have a direct line to their inbox.

Imagine running a campaign where you collect emails with a tempting lead magnet — like a free recipe ebook for your kitchen gadget or a workout plan if you sell fitness gear. Not only does this build trust, but it means you can nurture those leads with personalized emails later. This turns one-time buyers into repeat customers — the kind of loyal fans who don’t just buy once, they stick around.

Use Facebook Pixel and Google Tracking with Precision

Tracking is the secret sauce in marketing — you gotta know what’s working, what’s not, and where to double down. Portals lets you easily integrate tracking pixels from Facebook, Google Ads, and more, right on your landing pages.

Why’s that a big deal? Because you get to see how visitors behave before they even reach your Amazon page. Are they clicking the link immediately? Spending time reading your testimonials? Abandoning at the email capture? This kind of insight lets you tweak your messaging, creative, or even the offer itself.

Plus, with Facebook Pixel, you can build custom audiences for retargeting ads. Say someone visits your Portal page but doesn’t buy — you can follow up with ads reminding them about your product, or even show a special discount to nudge them over the line.

Lead Nurturing Beyond the First Click

Most Amazon sellers think the sale ends the moment someone clicks “Buy.” But real pros know that’s just the beginning. Portals gives you the tools to keep the conversation going. You’re not just chasing one-off sales; you’re growing a tribe.

With a growing email list, you can automate sequences that welcome new subscribers, educate them on product benefits, or offer exclusive deals. This kind of relationship-building makes a massive difference — repeat buyers spend more, refer friends, and leave glowing reviews.

So, Portals isn’t just a funnel — it’s a full-on marketing hub that helps you build assets outside Amazon’s ecosystem, all while feeding more qualified buyers back into your listings.

Case Uses: Real Ways Sellers Use Helium 10 Portals

It’s all well and good to talk theory, but what does Helium 10 Portals look like in the wild? How are real sellers squeezing every drop of value from this tool? Spoiler alert: it’s wildly creative, and the possibilities feel almost endless.

Launch Campaigns and Product Testing

One of the classic uses sellers swear by is launching new products with Portals. Before you dive into full-on advertising or stock up warehouse shelves, you can use a custom landing page to test demand. Create a focused Portal that highlights your new product’s best features, maybe throw in a special launch discount, and share it with your email list, social media, or even via influencers.

Because you control the page, you can quickly tweak messaging or offers based on visitor behavior. Did the headline resonate? Did visitors bounce quickly? Portals gives you the flexibility to pivot fast without relisting or messing with your Amazon page, saving time and headaches.

Influencer and Affiliate Link Management

If you’re working with influencers or affiliates (or thinking about it), Portals becomes a powerful traffic gatekeeper. Instead of handing over long Amazon links or confusing discount codes, you can create unique, branded landing pages for each partner. That means your influencers’ followers get a seamless experience that feels legit and trustworthy, increasing the chances they click through and buy.

Plus, you get the tracking data to see which influencer is driving the most sales and tweak your partnerships accordingly.

Flash Sales and Bundle Promotions Done Right

Portals is perfect for running limited-time offers or bundle deals that Amazon’s standard listing tools struggle with. Say you want to create urgency around a holiday flash sale or promote a bundle that’s not officially listed on Amazon. You build a Portal page highlighting the deal, emphasize scarcity with countdown timers or special badges, and send your audience there.

It’s like having your mini-shopfront where you control the narrative and buying incentives. Customers get excited, conversions climb, and you get a boost in sales velocity — all without the “noise” of competing listings.

Building Brand Loyalty Through Storytelling

Another cool use case is using Portals as a storytelling platform. Many successful brands tell me they use these landing pages to share their origin stories, showcase how their products are made, or feature customer testimonials and reviews. This emotional connection is tough to build on a basic Amazon product page but super effective when done right.

By the time customers click “Buy on Amazon,” they’re already invested in your brand — which often means higher conversion rates and better reviews.

In a nutshell, Helium 10 Portals lets you mix marketing savvy with creative flexibility. Whether it’s testing, promotions, influencer traffic, or brand storytelling, this tool adapts to your needs and helps you punch way above your weight.

Make Portals Part of Your Amazon Growth Playbook

If you’re serious about leveling up your Amazon business, Helium 10 Portals isn’t just a nice-to-have — it’s a must-have. It takes the old-school idea of sending customers straight to a listing and flips it on its head, giving you the power to build tailored, branded experiences that connect with people.

Think of Portals like your very own marketing Swiss Army knife. Need to test a product? Launch a promo? Capture emails? Run influencer campaigns? You name it. It’s all there, wrapped up in a sleek, easy-to-use package that doesn’t require a tech degree to operate.

Plus, with the way Amazon’s algorithm favors external traffic, Portals isn’t just about clever marketing — it’s about smarter growth. Driving fresh, targeted visitors to your listings creates a ripple effect that boosts your visibility, ranking, and ultimately, your sales.

Of course, the real magic happens when you combine Portals with your broader marketing efforts — social ads, email, influencer outreach — because that’s how you build a real brand, not just a product page.

So, here’s the question: are you ready to stop playing by the old rules and start owning your Amazon success on your terms? If so, Helium 10 Portals is your ticket. Give it a shot, experiment, and watch how driving external traffic can skyrocket your sales.

After all, it’s not just about being seen on Amazon — it’s about being remembered everywhere else, too.

Gabi Comanoiu

Gabi is the founder and CEO of Adurbs Networks, a digital marketing company he started in 2016 after years of building web projects.

Beginning as a web designer, he quickly expanded into full-spectrum digital marketing, working on email marketing, SEO, social media, PPC, and affiliate marketing.

Known for a practical, no-fluff approach, Gabi is an expert in PPC Advertising and Amazon Sponsored Ads, helping brands refine campaigns, boost ROI, and stay competitive. He’s also managed affiliate programs from both sides, giving him deep insight into performance marketing.