What is Repricer?
Repricer is an automated Amazon repricing software that can help you beat your competitors and win the Buy Box. It allows you to set the prices to be automatically adjusted based on several factors that Amazon’s algorithm takes into consideration.
How To Use Repricer? (Features)
- Automation – With automated repricing, it allows you to compete for 24/7 across all your marketplaces and online stores or retailers.
- Pre-defined Strategies – Seven pre-defined strategies have been created by the Buy box experts to help you win.
- Search, Filter, Sort – These powerful search, filter, and sort options allow you to quickly access the products.
- Speed – You can reprice faster than your competitors through the instant Repricer. Repricer reacts instantly to competitor price changes so that you can beat them to buy box.
- Bulk actions – With bulk actions, you can add SKUs, assign repricing rules, and your minimum or maximum price ranges to easily manage a large volume of inventory.
- Details at a glance – It contains all the information regarding your SKUs including ASIN, current price, Buy Box status, stock levels, last sale information
- Location – If you want to win the sale at the best price, set amazon repricing rules so that you can take into consideration the competing seller location.
- Stock levels – Whenever your inventory is low or your rivals run out of stock, you can adjust your strategy automatically by pricing up.
- Out of bound sellers – To ensure you never sell at loss or indulge in price wars, ignore the sellers who sell outside your minimum price range.
Pros (Advantages)
- Safe and secure – Triple check safeguards make sure that your products are not released below your required range. You can increase your profits in a safe and secure environment.
- More sales in less time – Amazon web services maximize your sales with the fastest speed possible. Whenever your competitive environment allows, you can adjust your price upwards.
- Reprice in real-time – Keeps you a step ahead of your competitors by immediately pricing up when your rivals go out of stock.
Cons (Disadvantages)
- Need for more options – Some important options for pricing within a fixed range such as inventory forecast and profit analysis features are missing. Plus, the Italian translations are very poor.
- Incorrect information – Sometimes the information it shows is incorrect. For instance, if we are out of the buy box, it shows a green ( winner of buy box).
- Price – Prices are too expensive. It should set a regular price with discounts.
How Does Repricer Work? (Conclusion)
By analyzing the pros and cons of Xsellco Repricer in detail, we see that it contains a wide range of useful tools with no major issues. It helps you manage your sales and provides affordable pricing packages. Plus it also has a free 14-day trial so that you can see whether it suits your needs or not.
How Much It Costs? (Pricing)

Best Paid & Free Alternatives (Similar Tools)
Retail Management Tools
-
Jungle Scout
92 -
Taxomate
85 -
Sellics
71 -
ZonBase
58 -
Ignite
52 -
MarketScout
44 -
Repricing Central
42 -
Quantify
41 -
SellerApp
39 -
BigTracker
38 -
Seller Engine Plus
35 -
Perpetua
35 -
Repricer
32 -
RestockPro
30 -
SmartPrice
28 -
Profit Bandit
27 -
Sellery
25
One Click Away to Finding Gold in the Amazon Jungle!
Helium 10 gives you the full toolkit to build, launch, and grow a profitable Amazon business—from finding winning products, to optimizing listings, tracking keywords, analyzing competitors, managing inventory, and even running PPC campaigns. It’s everything you need in one place.
If you’re serious about selling on Amazon, Helium 10 isn’t optional—it’s essential. Start your journey with the tools the top sellers rely on, and see what’s possible when your business runs on data, not guesswork.

Gabi is the founder and CEO of Adurbs Networks, a digital marketing company he started in 2016 after years of building web projects.
Beginning as a web designer, he quickly expanded into full-spectrum digital marketing, working on email marketing, SEO, social media, PPC, and affiliate marketing.
Known for a practical, no-fluff approach, Gabi is an expert in PPC Advertising and Amazon Sponsored Ads, helping brands refine campaigns, boost ROI, and stay competitive. He’s also managed affiliate programs from both sides, giving him deep insight into performance marketing.