Pushwoosh

Share this post:

Facebook X (Twitter) Pinterest LinkedIn Email WhatsApp

What is Pushwoosh?

PushWoosh is a push notification and cross-channel marketing service that allows you to boost engagement with your customers and increase revenue from your digital marketing campaigns. It supports multiple channels like web notifications, in-app messages, and more

How To Use Pushwoosh? (Features)

Omnichannel Presence – Pushwoosh offers 4 different channels to reach your customers and make sure that you can reach them at every stage of the funnel.
Web and Mobile Push – You can use this channel to encourage and inform your site’s and app’s visitors. They can be customized and include smart texts, images, links, tags, and more.
Push on Event – It allows you to plan an entire marketing campaign for specific events based on your customers’ behaviors by using push notifications.
Push Presets – You can preset the details of your push notifications and customize them for more effectiveness.
High Speed – Pushwoosh delivers push notifications in real-time to make possible faster communication with subscribers.
Multi-Language – Use the language of every subscriber and engage them in their native or preferred language with just one push.
In-App Messaging – Use this method to create highly contextual messages that engage your customers.
Tag Segmentation – You can segment your audience using specific tags. Therefore, all messages will be more relevant and interesting.
Facebook Messenger – Use this messaging service in strategic ways at every step of the funnel. Pushwoosh gives you the best practices for engagement, retention, and acquisition stages.
E-mail Channel – Send tailored messages to your audience and combine them with push notifications for maximum engagement.

Pros (Advantages)

It offers a free plan for startups that covers up to 1,000 devices and with no credit card required. Also, it is possible to create a customized pricing plan according to particular business needs.
It offers Geozone capability which allows triggering the push notifications when a customer is next to certain areas.
Each application shows separate statistics.

Cons (Disadvantages)

It is necessary to request a demo to visualize how all the features work.
Support and contact services are only available through e-mail.
Reports are not detailed enough to visualize who receives or makes click on the pushes.

How Does Pushwoosh Work? (Conclusion)

In short, Pushwoosh is an excellent tool for cross-channel marketing strategies. Those businesses that don’t have too much experience can obtain great benefits with the recommendations that the platform offers regarding the different stages of the funnel.