Helium 10 Magnet: Plan Keywords to Dominate Amazon Search Results

Keywords Are the Real Kingmakers on Amazon

Let’s not sugarcoat it—if you’re not showing up in Amazon search results, you’re invisible. It doesn’t matter how gorgeous your product images are or how many hours you poured into your listing copy. If shoppers never see it, they’re never going to buy it. And the hard truth? Visibility on Amazon comes down to one thing: keywords. Not just any keywords—the right keywords, chosen with intention, not guesswork.

That’s where Helium 10 Magnet steps in like a seasoned scout. It’s not just a keyword research tool; it’s a keyword discovery engine, a planning assistant, a strategist, and honestly, a bit of a lifesaver when you’re elbow-deep in Amazon’s hyper-competitive trenches. Whether you’re launching your first private label product or managing a sprawling FBA portfolio, Magnet helps you find the exact search terms your ideal customers are typing—often ones you wouldn’t think of in a hundred years.

Now, I know what you might be thinking: “Keyword research? Again?” Yeah, it’s not the flashiest part of selling online. But ignore it, and you’ll be stuck playing catch-up while savvier sellers scoop up all the traffic. Magnet doesn’t just toss out a massive list of random keywords. Instead, it prioritizes relevancy, shopper intent, search volume, and competition—all served on a silver platter with filters so fine-tuned they feel like a mind-reader.

Here’s the thing—Amazon isn’t like Google. Search intent here is transactional. People aren’t window shopping. They’re typing in “wireless neck fan” because they’re overheating and want it now. If your product doesn’t show up in that search, you’ve lost before the game even started. Magnet helps you step into your customer’s shoes and reverse-engineer the exact phrasing they use.

It’s not just about ranking. It’s about ranking for the words that convert.

What I love about Helium 10 Magnet is how it fits into the whole seller lifecycle. Doing initial product research? Magnet shows you which keyword opportunities are worth building around. Already selling? It helps optimize your listings to rank higher and stay there. Planning a launch or PPC campaign? You can tailor your keyword list for ads that hit with precision.

You’ll find all sorts of tools in the Helium 10 suite—Cerebro, Black Box, Frankenstein—but Magnet is the one that sits at the heart of your keyword game. It’s where the strategy begins.

So in this article, we’re diving deep. We’ll break down how Helium 10 Magnet works, how to use it (without wasting time on fluff), and how to fold it into a bigger-picture keyword and listing plan that helps you not just survive—but thrive—in Amazon’s crowded marketplace.

Let’s peel back the layers and really look at what makes Magnet tick.

What Helium 10 Magnet Does (And Why That Matters)

So what is Helium 10 Magnet, really? Is it just another keyword tool spitting out lists you could Google yourself? Not even close. Think of it like the Amazon seller’s version of a divining rod—except instead of finding water, it leads you straight to the most valuable real estate on Amazon: high-converting, high-traffic keywords that your ideal customer is already searching for.

At its core, Magnet is designed to do one thing really, really well: take a seed keyword—something broad like “travel backpack” or “LED desk lamp”—and explode it into hundreds, sometimes thousands, of keyword ideas. But not just any ideas. These are relevant, intent-driven, algorithm-friendly phrases that Amazon shoppers type into the search bar.

Let’s say you plug in “reusable water bottle.” Magnet doesn’t just spit out variations like “water bottle,” “BPA free bottle,” or “eco water bottle.” It goes deeper. You might see things like “gym water bottle with straw,” “32oz leakproof bottle,” or even long-tail gems like “water bottle for hiking cold water retention.” You’d never think of half of these, but Magnet surfaces them using Amazon’s own shopper data.

The Power Behind the Engine

So how does it work under the hood?

Magnet taps into an enormous internal database of Amazon search behavior—what people search, how often, and what kinds of results they click on. It filters those results using a mix of metrics:

• Search Volume – Gives you a feel for how many people are actually searching for the term.
• Magnet IQ Score – A proprietary score that balances search volume and competition—basically a shortcut for figuring out which keywords are worth your time.
• CPR (Cerebro Product Rank) Score – Tells you approximately how many sales you need to make through a keyword in order to rank on page one.
• Sponsored ASINs – Gives you a sense of how competitive the PPC landscape is for a term.

That combo makes it one of the most tactical tools in the entire Helium 10 suite.

Not Just for Listing Optimization

Now here’s the kicker—Magnet isn’t only for stuffing the back end of your listings with searchable terms. It’s a goldmine for:

• Brainstorming product ideas – See what shoppers are looking for and what’s trending.
• Planning PPC campaigns – Target keywords that have strong buyer intent but low ad saturation.
• Finding niches – Spot underserved keyword combinations where competition is thin but demand is real.
• Tracking seasonality – Know when certain terms spike so you can plan inventory and promos around them.

You start to realize: this isn’t keyword research in the dry, academic sense. This is market intelligence, plain and simple.

Real Talk: What Makes It Different?

Most keyword tools out there rely on generic search data, scraped from who knows where. Magnet is purpose-built for Amazon sellers, using Amazon-specific shopper behavior. That distinction matters more than people realize. Because ranking on Google is one thing—but on Amazon, the stakes are different. You’re not optimizing for curiosity. You’re optimizing for the buy button.

And when you’re armed with Magnet’s data, you’re not just guessing what people want—you’re getting a peek into the shopper’s brain before they even click.

Pretty powerful stuff.

Using Helium 10 Magnet Like a Pro: Real-World Workflow

Alright, now that we know what Helium 10 Magnet is, let’s talk about how to use it in the messy, unpredictable real world. Because having data is one thing—but turning that data into a smart keyword strategy? That’s the skill that separates the casual seller from the one who builds a business.

Start with a Solid Seed Keyword

Every great keyword list begins with a seed—your starting point. That might be your product’s main name (like “stainless steel water bottle”) or a broader category you want to target (“fitness gear”). The key is to think like a buyer: what would they type if they were hunting for your product?

Once you enter your seed keyword into Magnet, prepare for a flood of related terms. Hundreds, sometimes thousands, depending on how broad your seed is.

Use Filters to Zero In on Gold

Here’s where Magnet’s filters come in handy. Without them, the list can feel like drinking from a firehose. You want to dial in on keywords that balance:

• High search volume (lots of eyeballs)
• Low-to-moderate competition (where you can realistically rank)
• Strong buyer intent (words that signal purchase, like “buy,” “best,” or specific features)

Magnet’s proprietary scores like the Magnet IQ Score help you weed out the noise and prioritize.

Group Keywords by Intent and Funnel Stage

Not all keywords are created equal. Some are “broad awareness” terms—people just browsing, curious about a category. Others are “ready-to-buy” phrases—specific product features, colors, sizes, or uses. Sorting your keyword list into buckets like this lets you tailor your listing copy and PPC campaigns more effectively.

For example, you might group “best insulated water bottle” separately from “blue 24 oz water bottle with straw,” and use each in different parts of your marketing funnel.

Layer Your Keyword List with Long-Tail Gems

Long-tail keywords (those longer, more specific phrases) are like little treasure chests. They may get less traffic individually, but they often convert better because shoppers searching for those terms know exactly what they want. Magnet surfaces these hidden gems effortlessly.

Including a healthy mix of head terms and long-tails gives your listings a balanced, organic reach and helps you pull in niche buyers who might otherwise slip through the cracks.

Export and Refine With Frankenstein and Scribbles

After you’ve curated your list, it’s time to prep it for your listings. Magnet integrates beautifully with other Helium 10 tools:

• Frankenstein: Quickly cleans up and deduplicates your keyword list so you’re not repeating phrases.
• Scribbles: Helps you seamlessly add those keywords into your product titles, bullet points, and descriptions without keyword stuffing.

This pipeline keeps your keyword game clean, natural, and strategic.

Bonus Tip: Keep the List Dynamic

Keyword research isn’t a one-and-done task. Markets change. Trends shift. New keywords emerge. Smart sellers revisit Magnet regularly—monthly, quarterly—to refresh their lists and spot new opportunities.

If you’re launching a new product or expanding your line, Magnet becomes an ongoing part of your toolkit, not just a one-off chore.

Using Helium 10 Magnet like a pro means turning raw data into a flexible, actionable strategy that powers every part of your Amazon selling journey—from your listing’s first draft to your most optimized PPC campaign.

Pairing Magnet with Other Helium 10 Tools for Maximum Impact

Helium 10 Magnet is powerful on its own—but the real magic happens when you combine it with other tools in the Helium 10 arsenal. Think of Magnet as your keyword discovery engine, but to turn those keywords into sales and rankings, you’ll want to connect the dots with Cerebro, Frankenstein, Scribbles, and more. Let’s unpack how these fit together.

From Magnet to Cerebro: Validating and Expanding Your Keyword Universe

After Magnet spits out a list of juicy keywords, you want to double-check which ones your competitors rank for. That’s where Cerebro, the reverse ASIN lookup tool, shines. With Cerebro, you enter a competitor’s ASIN and see the exact keywords driving their traffic.

Why is this so valuable? Because it’s one thing to know what’s out there in the wild, but it’s another to confirm which keywords convert. Pairing Magnet’s broad keyword harvest with Cerebro’s focused validation means you’re investing your time and ad dollars on terms that work.

Frankenstein + Scribbles: Crafting Listings That Rank and Convert

Once you’ve refined your keyword list, you don’t just dump it into your listing willy-nilly. That’s a rookie mistake that leads to keyword stuffing or bloated, awkward copy.

Enter Frankenstein—a tool that cleans up your keywords, removes duplicates, and trims the list into a neat, usable package. Then, with Scribbles, you integrate those keywords seamlessly into your product title, bullet points, and description. Scribbles even tracks keyword usage to help avoid overuse.

Together, these tools ensure your listing is not just keyword-rich but reader-friendly and compelling, which boosts both search rankings and conversions.

Magnet + PPC: Smart Advertising Starts Here

Keywords from Magnet aren’t just for organic rankings. When launching PPC campaigns, targeting high-intent, low-competition keywords is critical to getting ROI. Magnet’s data helps you build laser-focused ad groups that don’t bleed budget on irrelevant or overly competitive terms.

Plus, by revisiting Magnet regularly, you can spot rising trends and seasonal shifts to adjust your PPC bids before the competition even notices.

Monitoring and Adjusting with Helium 10 Alerts and Keyword Tracker

Finally, keyword planning isn’t “set it and forget it.” Amazon’s landscape is always shifting. After your keyword strategy is live, use Helium 10’s Keyword Tracker to monitor your rankings over time and Alerts to watch for changes that might require action.

If you notice certain keywords slipping or new competitors encroaching, you can jump back into Magnet to refresh your list and tweak your listings or ads accordingly.

The Ecosystem Advantage

When you see Helium 10 as an interconnected ecosystem rather than a grab-bag of tools, your approach to keyword planning—and selling—becomes far more strategic and efficient. Magnet gives you the map, Cerebro shows you the terrain, Frankenstein and Scribbles pave the road, and the rest help you maintain it.

That’s how you dominate Amazon search results—not by guessing, but by executing a well-oiled, data-driven plan.

When to Use Magnet—Timing, Trends, and Tactical Research

You might be thinking: “Okay, Magnet sounds great—but when exactly should I be using it?” The short answer is: all the time. But let’s unpack that, because keyword planning isn’t just a one-and-done checklist item. It’s a living, breathing process that evolves as your business grows and the market shifts.

Kickoff: Planning Your Product Launch and Listing

Magnet shines brightest at the start of a product journey. Before you even order inventory or write a single bullet point, run your seed keywords through Magnet to build a solid foundation. This early research ensures your listing and PPC campaigns are aligned with real shopper behavior from day one.

Think of it like laying the tracks before the train arrives. Miss this step, and you’re off to a shaky start.

Seasonal Campaigns and Trend Spotting

Amazon’s marketplace is far from static. Some keywords spike wildly during certain seasons or events—think “BBQ grill” in summer or “plush Christmas stocking” come December.

Magnet’s data can reveal these seasonal upticks. By tracking volume trends over time, you can prepare your inventory and marketing calendar in advance—avoiding stockouts or wasted ad spend.

Market Expansion and New Niches

Got a winning product and ready to branch out? Magnet helps you explore related keyword clusters and adjacent niches, giving you clues about where customer demand is growing.

For example, if you sell yoga mats, Magnet might uncover rising interest in “eco-friendly yoga blocks” or “travel yoga mat bags,” sparking new product ideas or line extensions.

Ongoing Optimization and Refresh

Even after your listing is live, shoppers’ language changes. New jargon pops up, competitors shift strategies, and Amazon’s algorithm updates. Revisiting Magnet every few months helps you catch new keywords to incorporate—keeping your listings fresh and relevant.

Tactical PPC Adjustments

Say you notice a dip in sales or ad ROI. Running Magnet again can surface new low-competition keywords to target, or reveal outdated keywords to drop.

This dynamic approach to keyword planning ensures you’re not stuck with stale data—keeping your campaigns nimble and efficient.

Bottom line: Magnet isn’t a “one-and-done” tool. It’s your keyword compass, helping you navigate the ever-changing Amazon landscape with confidence and agility. Use it to plan, adapt, and grow.

Keyword Clarity = Retail Power

By now, it should be clear: mastering keywords isn’t just some box to check on your Amazon selling checklist. It’s the lifeblood of visibility, the engine behind conversions, and the foundation of sustained success. And Helium 10 Magnet is your trusted ally in that journey.

This tool doesn’t just toss you keywords—it gives you context, relevance, and a roadmap to what real customers are searching for right now. When you combine Magnet’s deep insights with a smart workflow—filtering, grouping, validating, and integrating—you’re no longer guessing what your buyers want. You’re delivering exactly that.

The beauty is, Magnet works for every stage of your Amazon business—whether you’re launching a new product, expanding your catalog, or refining your ads and listings to stay ahead of the curve. It turns overwhelming data into actionable clarity.

In a marketplace as competitive as Amazon, clarity is power. And with Helium 10 Magnet in your corner, you’ve got the power to plan keywords that dominate search results, attract eager buyers, and grow your brand.

Gabi Comanoiu

Gabi is the founder and CEO of Adurbs Networks, a digital marketing company he started in 2016 after years of building web projects.

Beginning as a web designer, he quickly expanded into full-spectrum digital marketing, working on email marketing, SEO, social media, PPC, and affiliate marketing.

Known for a practical, no-fluff approach, Gabi is an expert in PPC Advertising and Amazon Sponsored Ads, helping brands refine campaigns, boost ROI, and stay competitive. He’s also managed affiliate programs from both sides, giving him deep insight into performance marketing.