Hi, I’m Gabi — founder and CEO of Adurbs Network (SEMPlaza IM Directory), a digital marketing company I founded back in 2016. I didn’t just fall into marketing—I built my path project by project, one challenge at a time, working hands-on across nearly every digital channel imaginable.
But before marketing? I was deep into web design. That’s actually where it all started for me. I used to spend hours adjusting pixels and obsessing over layouts, unaware that this creative eye would eventually give me a significant edge in crafting high-converting ads and polished digital experiences. Even now, that foundation in design shapes the way I think about messaging, branding, and how users interact with content. It’s all connected.
After launching my digital marketing agency, I didn’t immediately settle into any one specialty. I dove headfirst into everything—email marketing, push notifications, SEO, PPC, affiliate marketing, influencer strategy, Amazon sponsored ads, customer journeys, conversion funnels—you name it, I’ve probably done it. I didn’t learn this stuff from a book. I learned it in the trenches, building campaigns, testing copy, fixing broken sales flows, and obsessing over analytics dashboards late at night.
Over the years, I’ve worked on an incredible variety of marketing projects. I’ve created and optimized email sequences that helped brands reconnect with their audience. I’ve built push campaigns that sparked instant responses. I’ve led social media strategies where content wasn’t just about likes—it drove engagement that mattered. And when SEO was the focus, I worked with content that could both rank and resonate—no keyword stuffing, just clear messaging and strategy that Google and readers could both get behind.
But where I’ve dug in deep—and what I’d call my main strength today—is PPC Advertising, especially when it comes to Amazon Sponsored Ads. I’ve spent thousands of hours analyzing keyword performance, A/B testing creatives, creating and optimizing listings, managing budgets, and tuning ad structures for better ROI. PPC is one of those things where you can’t fake expertise—you need the data, the instincts, and the experience. Luckily, I’ve got all three.
On Amazon, I’ve helped sellers find that sweet spot where ad spend and product visibility finally make sense. Sponsored Product Ads, Sponsored Brand campaigns, retargeting, defensive strategies—I’ve tested so many angles, it’s almost second nature at this point. The platform evolves fast, and you have to evolve with it. That’s part of the thrill for me. I’m always chasing that better CTR, that tighter ACoS, that edge that makes a product stand out in a sea of listings.
I also ran an in-house affiliate program for several years, managing everything from affiliate recruitment and onboarding to content collaboration and performance tracking. It gave me insight into how to align incentives, motivate promoters, and create real win-win relationships. At the same time, I’ve been a long-time affiliate myself, promoting products through my content, testing platforms, and exploring niches. So I’ve seen both sides of the affiliate world and know what it takes to make it sustainable, ethical, and profitable.
This mix of hands-on execution across disciplines has given me what I think is a rare perspective. I don’t just know the tactics—I understand how the pieces fit together. How your email strategy influences your PPC. How your push marketing supports your affiliate funnel. How SEO and content can feed your retargeting efforts. It’s all a big puzzle, and I genuinely enjoy fitting the pieces together.
The thing about marketing is—it’s never really “done.” There’s always something new to learn, to test, to tweak. And that’s what keeps me sharp. Whether it’s Google’s latest algorithm update, Amazon’s ever-changing ad formats, or the shifting behaviors of mobile shoppers, I’m constantly adapting and rethinking my approach. This isn’t just work to me—it’s craft, it’s curiosity, it’s constant iteration.
What I bring to the table is real-world experience, built from the ground up. I haven’t just read case studies—I’ve created them. I’ve been inside the platforms, managing spend, crafting creatives, and learning from what didn’t work as much as from what did. I’ve spent years listening to audiences, experimenting with messages, refining targeting, and figuring out how to turn attention into action.
And while I stay focused on performance, I always keep the human side in mind. Marketing isn’t just about numbers—it’s about people. It’s about knowing how your customer feels, what they’re struggling with, what makes them click (or scroll past). That’s why I blend data with empathy in everything I do. You can have the best ad platform in the world, but if you don’t understand the person on the other side of the screen, you’re just throwing money into the void.
At Adurbs, we take that to heart. Every project I touch is built around that balance of performance and authenticity. Whether we’re refining an Amazon campaign or building out a fresh affiliate strategy, the goal is always the same: clarity, connection, and results.
If you’re reading one of my articles or watching something I’ve published, just know it’s coming from a place of lived experience. I don’t speak from theory—I speak from actually doing the work. From testing what works. From making mistakes, learning, adjusting, and doing better next time. That’s how real expertise is built. And that’s what I try to share in everything I create.
— Gabriel Comanoiu
Digital Marketing Expert