Mastering Helium 10 Keyword Research for Amazon Success

Why Keyword Research Makes or Breaks Your Amazon Game

So, let’s paint a picture.

You’ve just spent weeks crafting what you know is a killer product for Amazon. It solves a real problem, looks good in the photos, and you’ve priced it just right—not too cheap, not too premium. You hit publish, cross your fingers, and wait. A day goes by. Then a week. Still barely a trickle of traffic. Your ad spend is quietly bleeding in the background, but the clicks? Sparse. The sales? Almost non-existent.

What gives?

Well, here’s the thing most new (and even some seasoned) Amazon sellers overlook: if people can’t find your product, they can’t buy it. That’s not a metaphor. It’s a brutal truth. And in the sea of millions of listings, “hope” is not a strategy. Keyword research is.

Not just any keyword research—Helium 10 Keyword Research. And not just because it’s popular (though it is). Because it’s designed specifically for Amazon sellers like you and me, who don’t want to spend years figuring out what words will get their products in front of the right eyes.

The Harsh Reality of Selling on Amazon

Amazon is a search engine before it’s a store. When someone types “ergonomic office chair for short people,” they’re not looking for furniture—they’re asking Amazon to solve a problem. And Amazon, being the customer-obsessed beast it is, doesn’t show your chair just because it exists. It shows the listings that seem most relevant—aka, the ones that have the right keywords, in the right places, at the right time.

So if your listing says “home seating solution” instead of “ergonomic office chair,” well… good luck.

That’s where keyword research comes in—not as a boring box to check, but as the bridge between your product and your future customer.

Why Helium 10?

Now, I’ve tried spreadsheets. I’ve stared at Amazon’s autocomplete suggestions until my eyes burned. I’ve even played the guessing game—tossing random keywords into my listings just to see what sticks. But none of that comes close to what Helium 10 can do when you actually use it right.

Helium 10 isn’t magic. It won’t whisper keywords into your ear while you sleep (though honestly, it gets close). What it does is this: it gives you access to data—real, Amazon-specific data—from competitors, from the market, and from your own listings. It helps you see not just what people search for, but how often, how competitive, and how valuable those searches are.

It’s like switching from a flashlight to a floodlight.

The Real Power Isn’t the Tool—It’s the Process

Let me level with you though—just signing up for Helium 10 isn’t enough. It’s easy to get overwhelmed by all the dashboards, filters, graphs, and metrics. I’ve seen sellers go down the rabbit hole for hours, pulling reports but never actually using them.

The key is mastery, not just access. Mastering Helium 10 keyword research means you know what to look for, how to interpret it, and how to turn that insight into a real-world strategy that gets you visibility—and ultimately, conversions.

Because at the end of the day, this isn’t just about keywords. It’s about psychology. It’s about meeting your customer where they are—in their words, not yours.

What You’ll Learn in This Guide

This article isn’t a quick skim of what buttons to click. It’s a deep dive into the mindset, the methods, and the subtle moves that separate high-performing sellers from the ones who keep wondering, “Why am I not ranking?”

We’ll look at:

• How to actually start using Helium 10 without wasting hours
• How to think like your customer when discovering keywords
• Why not all keywords are worth chasing
• How to build listings that feel natural but rank like crazy
• And how to track your success without losing your mind

So grab a coffee, open up your Helium 10 dashboard (or sign up if you haven’t yet), and let’s get to work.

This isn’t about hacks. This is about understanding. Because once you understand how Helium 10 keyword research really works, your listings stop being invisible—and start becoming irresistible.

Getting Started with Helium 10: A Seller’s Best Friend

I remember the first time I logged into Helium 10. It felt like walking into a cockpit with 50 blinking buttons and a screen screaming numbers at me. Exciting? Sure. Intimidating? Absolutely. But once you learn where to look—and what to ignore at first—it becomes a powerful extension of your brain.

Helium 10 isn’t just a keyword tool. It’s a full Amazon toolkit. But for our purposes, we’re zeroing in on what matters most: finding and understanding the keywords that make your listings rank and your sales grow.

Let’s start with the basics and move up from there.

What Is Helium 10?

At its core, Helium 10 is a suite of tools designed to help Amazon sellers optimize every part of their business. Think product research, keyword discovery, listing optimization, competitor tracking, and more. But if you boil it down to its essence, what makes it indispensable—especially early on—is its keyword research capabilities.

It doesn’t just tell you which keywords exist. It tells you which ones are worth your time.

Because here’s the thing: selling on Amazon without keyword data is like throwing darts in the dark. Maybe you’ll hit something. More likely, you’ll hit nothing—and wear yourself out in the process.

Helium 10 gives you a flashlight, then a roadmap, then a telescope.

But instead of overwhelming you with everything all at once, let’s focus on the keyword-specific tools that move the needle.

Must-Have Tools Inside the Suite (with a Keyword Focus)

Let’s talk about the big three when it comes to Helium 10 keyword research: Magnet, Cerebro, and Keyword Tracker. You’ll hear these names a lot, so let’s get comfortable with what they do.

Magnet: Your Keyword Generator

Magnet is like a brainstorming partner that knows what it’s doing. You plug in a seed keyword—something broad, like “neck pillow” or “wireless charger”—and Magnet spits out hundreds (sometimes thousands) of related terms.

But here’s where it’s different from using Google Keyword Planner or Amazon autosuggest: Magnet gives you Amazon-native data. You’re not guessing what people might search. You’re seeing what they do search.

More importantly, Magnet lets you filter by:

• Search volume
• Magnet IQ Score (basically, how strong and relevant a keyword is)
• Number of competing products
• Phrasing and word order
• Organic vs sponsored keyword overlap

It’s not just quantity—it’s context.

Cerebro: Reverse Engineering the Competition

Cerebro is, hands down, my favorite part of Helium 10.

Ever wonder how the heck your competitor is ranking on page one for five different high-volume keywords?

Cerebro tells you.

You take their ASIN (that unique string of letters/numbers in the Amazon product URL), plug it into Cerebro, and boom—you get a full breakdown of what keywords they’re ranking for, how high they rank, what kind of search volume those keywords pull, and how hard they are to win.

It’s like being handed your competitor’s playbook.

The key here is not to copy everything blindly, but to use it as a launchpad. You’ll find overlaps, gaps, and surprising terms you never would’ve thought to target.

Keyword Tracker: Watch It All in Real Time

Once you’ve found your goldmine of keywords and used them in your listing (we’ll cover that later), you need to track how they perform.

Enter Keyword Tracker.

This tool shows you where your product ranks for each keyword over time. You can monitor organic rank, sponsored rank, and even “Amazon’s Choice” tags.

Why does this matter?

Because Amazon isn’t static. A keyword that ranked #5 today might drop to #17 tomorrow if you’re not paying attention. Keyword Tracker helps you see what’s working, what’s slipping, and what needs adjusting before your sales take a hit.

A Word on Overwhelm: Start Simple

Now, is it tempting to try all the tools at once? Sure. But that’s a fast track to burnout.

If you’re just getting started with Helium 10 keyword research, my advice is this: start with Magnet and Cerebro. Those two alone will get you 80% of the way there. Once you’re more confident, bring in Keyword Tracker to fine-tune and monitor.

Don’t worry about Frankenstein-ing your workflow with Frankenstein or Scribbles just yet. (Yes, those are actual Helium 10 tool names. We’ll get to them later if needed.)

Build a Ritual, Not Just a Routine

Set aside time each week—seriously, schedule it—to dig into your keyword performance. Too many sellers think keyword research is a “set-it-and-forget-it” thing.

It’s not.

Markets shift. New competitors emerge. Search habits evolve. A keyword that worked like gangbusters six months ago might be a dud now. Keeping up doesn’t have to be hard—it just has to be intentional.

Start with 30 minutes a week. Open up Cerebro. See what your top competitor is ranking for now that you’re not. That alone could unlock your next breakthrough.

The Art of Keyword Discovery: Going Beyond Obvious Terms

There’s a temptation, especially when you’re new, to go after the big flashy keywords. You know the ones—”yoga mat,” “Bluetooth speaker,” “pet hair remover.” They sound great, they’ve got big search volumes, and every instinct screams, “That’s the one!”

But here’s the kicker: everyone is chasing those keywords. You’re not fishing in a pond; you’re diving headfirst into a shark tank wearing a hotdog costume.

The real magic of Helium 10 keyword research isn’t in finding the popular keywords—it’s in uncovering the weird, oddly specific, slightly ugly keywords that no one’s paying attention to… yet. Let’s talk about how to do just that.

Using Cerebro Like a Detective, Not Just a Seller

Imagine Cerebro as your undercover informant. It’s not about brute force—it’s about asking the right questions.

Say you’ve got a product: an insulated stainless-steel lunchbox for adults. You could plug your competitor’s ASIN into Cerebro and see something like:

• “metal lunch box adult”
• “bento lunchbox hot food”
• “lunch container with spoon”
• “microwave safe lunch box for work”

Now, none of these sound particularly sexy, right? But that’s exactly why they work.

They’re not broad. They’re situational. They’re the exact kinds of phrases someone might type in when they’ve got a specific need. That’s gold.

Here’s how to dig for that:

1. Plug 3-5 competitor ASINs into Cerebro at once
   This reveals overlapping keywords—terms that multiple competitors rank for. Those are likely high-converting.
2. Filter by ranking position (say, top 10)
   Look for keywords where competitors are dominating. That tells you which terms are actually working for them.
3. Sort by word count (minimum 3 words)
   Longer-tail keywords often have lower competition and clearer buyer intent. That’s where you strike.
4. Export the list and manually skim
   Don’t just look at numbers. Look at phrasing. Get into the psychology. What problem does this phrase solve?

Uncovering Competitor Secrets Without Feeling Creepy

This might sound weird, but part of mastering keyword research is learning how to snoop strategically. Not maliciously—ethically. Cerebro gives you legal x-ray vision into your competitors’ organic rankings. That’s fair game.

Let’s say one of your competitors is somehow ranking #3 for “leakproof lunchbox men.” That keyword might only get 600 searches a month, but if you’re not in that game, you’re leaving money on the table.

Sometimes I find a gem by just thinking: What would I search if I were frustrated? Not just looking for a product, but solving a small but specific pain.

Try this mental exercise:

• Instead of “yoga mat,” think “yoga mat for sweaty hands”
• Instead of “dog bowl,” try “collapsible dog bowl hiking”
• Instead of “cutting board,” think “cutting board with juice groove dishwasher safe”

Start building a list of pain-based modifiers: “for travel,” “for toddlers,” “no smell,” “won’t break,” “won’t tip over,” “fits in purse,” etc.

You’d be surprised how often these show up in high-performing keywords.

Finding Hidden Gem Keywords You’d Never Think Of

Magnet is perfect for this.

Here’s a trick: plug in a keyword like “thermos lunch box,” then sort the results by Magnet IQ Score or low competition with decent volume.

You might stumble across:

• “soup container no leak”
• “hot food lunch jar”
• “work lunch thermal food flask”

None of those are terms you’d come up with in a brainstorm. But they’re what real people are typing.

Now here’s where you elevate the game: build keyword clusters. That means grouping together 4–7 long-tail keywords that orbit around the same intent. Like this:

Main idea: Lunchbox for hot food
Cluster: “thermal food jar,” “hot lunch container,” “soup container for adults,” “leak proof food flask,” “work lunch thermos,” “insulated bento box”

You don’t need to rank #1 for any one of them. But if you rank decently for all six, that traffic snowballs. And guess what? Most sellers don’t think this way.

What Most Sellers Get Wrong

They keyword dump. They grab the 100 highest-volume phrases, shove them into their backend search terms or a Scribbles-optimized title, and call it a day.

That’s not keyword research. That’s keyword vomiting.

Helium 10 keyword research isn’t just about finding what people search for—it’s about finding why they search, and aligning your listing with that intent. That’s the difference between showing up in search and showing up for the right person at the right time.

Be Curious. Be Weird.

Here’s a fun little story. I once helped a friend who was selling replacement parts for dishwashers. Not sexy, right? He was targeting “dishwasher replacement wheels.” Sales were meh.

We dug into Cerebro, pulled 5 competing ASINs, filtered for long-tail phrases, and boom: we found a winner.

“Whirlpool dishwasher bottom rack wheels white plastic.”

It was like 180 searches a month. Super niche. But hyper-specific. We used that exact phrase (and variations) throughout the listing.

Sales jumped 22% in a week.

The point? You don’t need a tsunami of traffic. You need the right stream.

Filtering, Validating, and Organizing Your Keywords

Think of Helium 10 keyword research like panning for gold. You start with a heavy load—mud, rocks, shiny pebbles, and yes, maybe a few flakes of gold hiding in the mess. The trick is knowing what to toss, what to keep, and what to polish until it shines.

Because here’s the truth: more keywords don’t mean better results. What you need is the right mix of high-intent, strategically chosen phrases—not a bloated list that sounds like a robot wrote your listing.

Let’s break down how to trim the fat and focus on the keywords that actually move the needle.

Volume’s Good, But Relevance Is King

This is where so many sellers get tripped up.

They see a keyword like “lunch box” with 90,000+ monthly searches and think, I need to rank for that. But “lunch box” is as broad as it gets. Is it for kids? For men? Is it plastic, metal, collapsible, bento-style, insulated, themed with unicorns?

Ranking for a term like that is like trying to get noticed in Times Square by whispering.

Instead, what you want are relevant keywords—even if they get just a few hundred searches per month—because those are the ones that connect with buyers who already know what they want.

Start asking:

• Does this keyword describe my product?
• Does it attract the type of customer I want?
• Is it too vague, or is it solving a specific problem?

If the answer is no to any of those… cut it.

Keyword Dump? Nope. Here’s How to Clean It Up

Let’s say you exported 600 keywords from Cerebro and Magnet. That’s great—but you’re not going to use all 600. You shouldn’t even want to.

Here’s how to slice through the noise:

1. Eliminate Irrelevant Variants
   If you’re selling a microwave-safe glass lunchbox, toss out anything mentioning “plastic,” “kids,” “cartoon,” “bento for toddlers,” etc. Even if they have good search volume, they’ll pull the wrong audience. That hurts conversion—and Amazon watches that closely.
2. Group by Intent
   Use Helium 10’s “keyword grouping” feature or just do this manually in a spreadsheet. Group terms like:
   • Heat retention (e.g., “thermal lunch box,” “hot food container”)
   • Portability (e.g., “leak proof lunch jar,” “lunchbox with spoon”)
   • Use case (e.g., “adult lunch box for work,” “men’s lunch container”)
3. Each group helps shape a section of your listing. That’s how you start speaking your customer’s language.
4. Check Keyword Difficulty (KD)
   Helium 10 gives a Keyword Difficulty score from 0 to 100. Anything above 70 is gonna be tough unless you’ve got reviews, velocity, and budget to match. Instead, go after the mid-tier—KD 25–60. That’s the sweet spot for climbing rankings organically.
5. Look at CPR (Cerebro Product Rank)
   This stat shows how many sales you’d need to rank on page 1 for a given keyword. If it says you need 250 units in 8 days, and you’re just starting out… yeah, maybe don’t target that one. Focus on keywords with manageable CPR scores.

Spotting the Quiet Winners

There are always keywords in your list that won’t impress you at first glance. Maybe they only get 200 searches a month. But they’ll surprise you.

For example:

“Lunch box with locking lid for adults microwave safe”

It’s a mouthful. It’s got maybe 150–250 monthly searches. But you know what? It’s laser-focused. If you’re selling that exact kind of product, this is a keyword that brings buyers who are ready to click “Add to Cart.”

Quiet winners do three things:

• Match your product precisely
• Have less competition
• Bring in warm traffic, not tire-kickers

Don’t sleep on them.

Spreadsheet Hack: The Priority Matrix

Here’s a real-world system I use.

Make a sheet with these columns:

• Keyword
• Search Volume
• Relevance (1–5) – Subjective, but trust your gut
• Competition (1–5) – Based on KD and CPR
• Opportunity Score = Volume × Relevance ÷ Competition

Sort by Opportunity Score. The highest-scoring keywords? That’s your core target list.

You end up with 15–25 keywords that are strategically solid—not just popular, but right for your exact product and customer.

Don’t Just Think Ranking—Think Conversions

Ranking means nothing if nobody’s clicking.

So ask yourself: if someone searched this keyword and saw your listing, would they click? Would they feel like, Yes. This is exactly what I need.

That’s what keyword validation really is.

If your title promises “spill-proof soup jar,” but the listing shows a plastic kids’ lunchbox with cartoon animals? That’s a bounce. That’s a drop in conversion rate. That’s Amazon bumping you off the page quietly but surely.

So before you finalize your keyword list, read each term out loud and imagine your ideal buyer hearing it. If it feels off or vague or misleading—ditch it.

Organize for Action, Not for Archives

Once you’ve got your final list, sort it into three buckets:

1. Primary Keywords – 3–5 high-relevance terms that go in your title, bullets, and early in the description
2. Secondary Keywords – 10–20 supporting phrases for backend search terms, body copy, alt tags, etc.
3. Tertiary/Niche Keywords – sprinkled into enhanced brand content, FAQs, or even review responses (yes, that helps indexing too)

You don’t need to cram them all in. Use them naturally, in the flow of your copy. Which brings us to the next part of the journey—putting these keywords to work in your listing.

Putting Keywords to Work in Your Listing (Without Stuffing)

This is the part where many sellers—good-intentioned, caffeine-fueled sellers—turn their listings into a bizarre Frankenstein of keyword soup. You’ve seen it: titles like “Lunch Box Thermal Hot Food Container Bento for Adults Microwave Safe Leak Proof Dishwasher Friendly” that feel less like marketing copy and more like a desperate cry for help.

Let’s not do that.

You’ve done the hard work of finding the right keywords through Helium 10 keyword research. Now we’re going to use them with some finesse. Think persuasive poetry meets Amazon SEO.

Front-End, Back-End, and the “Goldilocks” Balance

Every keyword doesn’t belong everywhere.

When we talk about front-end vs. back-end, we’re talking about what the shopper sees (title, bullets, description, A+ content) vs. what Amazon’s algorithm sees (the backend search terms and hidden metadata).

You need a balance. Too much keyword in the front? You alienate your customer. Too little in the back? Amazon might not even know what you’re selling.

Let’s break this down:

Title: Your First (and Most Powerful) Real Estate

This is where your primary keyword lives. You’ve got 200 characters (well, 200 bytes—watch out for special characters), but shorter titles tend to convert better.

The goal? Say what it is, who it’s for, and why it matters—while naturally weaving in the highest-volume, most relevant term.

Example:

“Insulated Stainless Steel Lunch Box for Adults – Microwave Safe, Leak-Proof, Portable Food Container for Work or School”

Notice how it flows like a sentence, not a list. The keywords are there (“insulated lunch box,” “for adults,” “microwave safe,” “leak-proof”), but they don’t scream “I’m optimizing for a robot.”

Bullet Points: Solve Problems, Use Keywords Gently

This is where we shift from SEO to persuasion—with an assist from smart keyword placement.

You’ve got 5 bullets. Each one should:

• Focus on one key benefit
• Start with a bolded phrase (for scanners)
• Include a supporting keyword if it fits

Example:

Keeps Food Hot or Cold for Hours – Our double-wall insulated design traps heat or chill, making it perfect for soups, pastas, or cold salads on the go.

Keywords here might include “insulated lunch container,” “hot food jar,” or “cold lunch box.” Just make sure they don’t feel shoehorned in. If a sentence sounds off when read out loud, rework it.

Description: Speak Human, Then Optimize

The description is your chance to tell a story. This is where you lean into emotional appeal, customer use-cases, and brand voice.

But still—be smart.

Sprinkle in secondary and niche keywords naturally throughout. Use paragraph spacing, short sentences, and simple language. You’re not writing a novel. You’re answering unspoken objections.

And if you have access to A+ content (Brand Registry required), do it. Use your keyword groups in image alt text and section headers. These bits of text aren’t just for looks—Amazon’s algorithm indexes them.

Backend Search Terms: Your Hidden Weapon

This is where you stuff (lightly!) the terms that didn’t make it into your visible copy.

A few rules:

• No punctuation
• No brand names
• No duplicate words
• Max: 249 bytes

Use your secondary keywords here, especially ones that are important but hard to work into natural copy (“thermal lunch flask adult,” “dishwasher safe food container,” etc.).

Indexing and Tracking—Because If It’s Not Measured, It’s Missed

Here’s something no one told me early on: just because you include a keyword in your listing doesn’t mean Amazon indexes it.

That’s where Helium 10’s Index Checker and Keyword Tracker come in.

Index Checker lets you see if Amazon is actually recognizing your keywords. If it’s not, you may need to:

• Rephrase where/how the keyword is used
• Move it from backend to front-end (or vice versa)
• Try a variation or synonym

Keyword Tracker, on the other hand, is your dashboard for performance. It shows where you’re ranking organically and if that’s changing over time.

Quick tip: Track 5–10 core keywords max. Don’t overdo it. Focus on the ones tied to real buyer intent, not just search volume.

The Danger of Over-Optimization

Here’s where things can go sideways.

If your listing reads like it was built in a spreadsheet—full of unnatural phrasing and keyword overload—Amazon might still rank you, but customers won’t convert. And a low conversion rate? That kills your rank.

So, how do you avoid this?

• Read your listing out loud. If it sounds robotic, it is.
• Use a tool like Scribbles to help include keywords—but don’t let it dictate tone.
• Write like a person, optimize like a pro.

It’s okay to leave a keyword out if it compromises flow. One natural, emotionally resonant sentence is worth five keyword-packed, clunky ones.

Real-Life Example: From Invisible to Irresistible

I once worked with a seller who had a fantastic travel cutlery set. Sleek design, sustainable materials, great price—but their listing title was a mess:

“Travel Utensil Set Portable Cutlery Fork Spoon Knife Chopsticks Stainless Steel Reusable Camping Eco-Friendly”

So we rewrote it:

“Reusable Travel Utensil Set – Portable Stainless Steel Cutlery with Case – Fork, Spoon, Knife & Chopsticks for Camping & Work Lunches”

We trimmed volume, cleaned the flow, and prioritized usability. The listing jumped from page 5 to page 1 for “portable cutlery set” within three weeks.

Why? Because it balanced human readability with strategic keyword placement.

It’s Not About the Tools—It’s About the Mindset

If you’ve made it this far, give yourself a real pat on the back (or at least another cup of coffee). You’ve dug into the guts of Helium 10 keyword research, sifted through data, peeked inside your competitors’ strategies, and hopefully stopped seeing Amazon SEO as a black box of mystery.

But here’s the truth no one tells you on those splashy “7-Figure Seller” YouTube channels: tools don’t build businesses—people do.

Helium 10 is powerful, no doubt. It’s like being handed a fully-loaded toolbox. But unless you’ve got the mindset of a builder—of someone willing to dig, test, tweak, learn—you’ll end up hammering screws and wondering why nothing fits.

Let’s talk about that mindset for a second.

Keyword Research Isn’t One-and-Done

There’s this illusion that keyword research is a checkbox on your launch list. Do it once, and boom—you’re golden.

That’s not how it works.

Markets shift. Competitors adjust. Seasonality kicks in. What ranked yesterday might vanish tomorrow. A keyword that brought you 50 sales a month last spring might flatline by fall.

Good sellers run Helium 10 once.

Great sellers build keyword research into their weekly rhythm—they adapt, revisit, and reoptimize constantly. Not obsessively, but deliberately. They use Keyword Tracker not just to celebrate a ranking win but to spot early signs of slippage.

They don’t just hope Amazon figures them out—they guide it.

Your Buyer’s Language Will Always Beat Yours

Another thing: you are not your customer. Let that sink in.

You may describe your product as “ergonomically contoured BPA-free meal carrier,” but your customer is searching “lunch box that won’t spill soup in my bag.”

Who wins?

The customer, every time.

That’s why tools like Magnet and Cerebro are more than data generators—they’re windows into real human behavior. They strip away your seller bias and force you to listen. Keyword research isn’t just about traffic—it’s about empathy.

You’re trying to understand what a tired mom types into Amazon at 11 PM after cleaning up spilled spaghetti for the third time this week. Or what a college student searches when they’re late for class and hungry. That’s who you’re writing for.

If that doesn’t humble you a little, it should.

It’s Not About Being First—It’s About Being Better

There’s this rush in the Amazon space: “Be first to market!” “Find a gap!” “Get in before it’s saturated!”

Look, I get it. Speed helps. But being better—clearer, more relevant, more thoughtful in your keyword targeting—that’s what builds long-term traction.

I’ve seen sellers in “competitive” spaces win because they simply spoke more clearly to the buyer. Their listings weren’t louder. Just smarter. They weren’t first. They were focused.

So don’t panic if your product isn’t revolutionary. Make sure your message is.

A Little Grit Goes a Long Way

There are going to be weeks when it feels like nothing’s working. Your rank drops, your competitors undercut your price, and even your best keywords seem to plateau.

That’s normal.

That’s business.

But you have something most don’t: insight. You now understand that Helium 10 keyword research is about more than numbers. It’s about strategy. It’s the long game. The patient work. The daily discipline of not just showing up—but showing up smarter.

It’s not glamorous. But it’s the stuff success is made of.

So What Now?

Here’s what I’d do if I were you:

1. Pick one product you already sell.
   Re-run Cerebro on your top 3 competitors. Find 5 keywords you’ve overlooked.
2. Rewrite just your bullet points.
   Not the whole listing—just the bullets. Incorporate those 5 keywords in a way that actually feels human.
3. Track performance in Keyword Tracker.
   Watch what shifts. Watch what holds.
4. Do it again in two weeks.

That’s how you build momentum. Not through massive overhauls—but through tiny, intentional improvements.

The sellers who win? They’re not shouting louder. They’re listening harder.

Thanks for sticking with me through this whole journey into Helium 10 keyword research. I hope this guide didn’t just teach you how to do it, but made you feel like it’s actually doable—and maybe even (dare I say?) kind of fun.

Now go make your listings better. You’ve got the tools. More importantly, you’ve got the mindset.

Gabi Comanoiu

Gabi is the founder and CEO of Adurbs Networks, a digital marketing company he started in 2016 after years of building web projects.

Beginning as a web designer, he quickly expanded into full-spectrum digital marketing, working on email marketing, SEO, social media, PPC, and affiliate marketing.

Known for a practical, no-fluff approach, Gabi is an expert in PPC Advertising and Amazon Sponsored Ads, helping brands refine campaigns, boost ROI, and stay competitive. He’s also managed affiliate programs from both sides, giving him deep insight into performance marketing.