SocialBakers

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What is SocialBakers?

SocialBakers is a social media and influencer marketing platform that helps you understand your audience so you can create content they love. It allows you to manage all your social media activities from one place.

How To Use SocialBakers? (Features)

Advanced Audience Analysis – Get to know your audience in deep with Artificial Intelligence and Machine Learning tools. Start by mapping their interests, content, and Ad costs. Also, discover your ideal buyer persona and find the right influencers for them.
Content Intelligence – You can gather all the content from different social media platforms and get a clear overview of them all. Also, analyze all its metrics and share ideas with team members in charge of different pieces of content.
Smart Social Media Management – Analyze and benchmark the performance of your social media accounts. You can include content and advertising strategy. Use Artificial Intelligence to discover the right times to promote or publish posts and optimize your marketing strategy.
Automation of Influencer Management – By using Artificial Intelligence you can choose the most suitable influencers for your campaigns and then follow their metrics when managing their campaigns.
Customizable Dashboards and Reports – Add and display only the information you need to calculate the value and benefits of your marketing campaigns.
Community Management – Create a management workflow for all team members. Use this tool to organize the entire team and give them clear roles and responsibilities. Also, it allows you to integrate the CRM systems to achieve the highest efficiency in customer care.

Pros (Advantages)

It has efficient customer support.
Artificial Intelligence features have reported being very effective.
Charts can be exported to client reports.

Cons (Disadvantages)

Advanced features are only available through more expensive plans.
The basic plan is pricey for small and medium enterprises.
Formats of reports are not very friendly and contain too much information.

How Does SocialBakers Work? (Conclusion)

The SocialBakers platform is a complete solution that covers a 360° angle of the social media business. Either small and big enterprises can get benefited when selecting the proper plan. Although a first look might make you think it is pricey, the fact that you can find solutions for every step of the business can make it worthy of every cent.