Customer Acquisition Cost (CAC) & Payback Period Calculator

Calculate your full customer acquisition cost and the time required to break even on your sales investment.

Total sales & marketing expenses

New customers acquired0

050100

Average Revenue Per User (ARPU / mo)

Gross margin percentage0%

0%50%100%

Estimated results

Customer Acquisition Cost (CAC)$0.00

Payback Period0.0 months

Calculation breakdown

Total monthly customer gross profit$0.00

Sales & marketing investment$0.00

New customers added0

Gross margin factor0%

These are estimates based on your inputted assumptions. Payback period represents the number of months required for a customer's cumulative gross profit to cover their acquisition cost.