Client Lifetime Value (LTV) Calculator

Adjust the assumptions to estimate the total revenue and profit a single client generates over their lifetime with your business.

Average monthly retainer

One-time setup or onboarding fee

Initial contract duration (months)0

01836

Monthly client churn rate after contract0%

0%15%30%

Gross profit margin0%

0%50%100%

Client acquisition cost

Estimated results

Lifetime revenue per client$0.00

Lifetime gross profit per client$0.00

Expected client lifetime0 months

Net profit after acquisition cost$0.00

Calculation breakdown

Revenue during initial contract$0.00

Expected months after contract0

Expected revenue after contract$0.00

One-time setup fee$0.00

Gross profit per month$0.00

Client acquisition cost$0.00

LTV to CAC ratio (gross profit ÷ acquisition cost)0.00×

Acquisition cost payback period0 months

These are estimates, not a guarantee. Expected lifetime after the initial contract is calculated as 1 ÷ monthly churn rate, so a churn rate of 0% counts only the initial contract. The gross profit margin is applied to all revenue, including the setup fee. Results exclude taxes, discounts, upsells, late payments, and other expenses. Actual results depend on your business and client behavior.