Churn Impact & Revenue Retention Calculator
See how small changes in monthly customer churn affect your Annual Recurring Revenue (ARR) over 12 to 36 months.
05001,000
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05001,000
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Estimated results
Projected ARR at current churn
Projected ARR at target churn
ARR impact of churn change
Cumulative revenue impact
Calculation breakdown
Starting ARR$0
Equivalent annual churn (current)0.0%
Equivalent annual churn (target)0.0%
Customers at end of period (current churn)0
Customers at end of period (target churn)0
Starting customers still active (current churn)0.0%
Starting customers still active (target churn)0.0%
Average customer lifetime (current churn)—
Average customer lifetime (target churn)—
Cumulative revenue (current churn)$0
Cumulative revenue (target churn)$0
ARR change vs. current churn0.0%
These are estimates, not a guarantee. The projection assumes a constant monthly churn rate, constant new customer additions, and flat pricing, with no expansion, contraction, or discounts. Monthly revenue is calculated on customers at the end of each month, and ARR equals end-of-period customers × monthly revenue per customer × 12. Actual results depend on your product, customer mix, and market conditions.
