Moz Review – Better SEO for Your Website

Moz Tool

What is Moz?

Moz is a Saas that offers multiple SEO tools that can help you with keyword research, link building, site audits, and page optimization insights. By using Moz you can have a better view of the position your website has on search engines and get suggestions on how to improve its ranking.

How To Use Moz? (Features)

  • Keyword Research – Discover the keywords and search terms used by your visitors to get to your website.
  • Track Keywords Ranking – See how you are ranking for keywords in SERP (daily updates). You have options for tracking both local and national searches.
  • Link Building and Analysis – Analyze your backlink profile and see metrics like Page Authority, Domain Authority, and Spam Score (to reveal links that are risky for your website). Find new backlink opportunities and learn where your competitors are getting their links.
  • Website Audits – Your website is being analyzed and harmful issues are being spotted and a solution on how to fix them is being provided.
  • Website Optimization Insights – Moz will provide recommendations of specific improvements you can do to your content to get better rankings for the keywords you are targeting.
  • Spying Competitors – You can use the tools above to analyze and monitor your competition as well. This will give you a general idea of what is working well and what is not working, get new keyword ideas, and get the same backlinks as they have.
  • MozBar – See important SEO metrics of any site you visit directly in your browser.

Pros (Advantages)

  • MozBar browser extension available that gives you instant search, social, and page metrics of any pages while visiting them or viewing them inside SERP.
  • A free trial is available which will allow for a period of time to test it and have higher limits on the reports and more features available than on the free version of the tools.
  • Moz is focused on teaching you SEO, not just providing the tools to use. That’s why there is a lot of information and training lessons available inside their SEO Learning Center.

Cons (Disadvantages)

  • Moz seems to provide less information than other similar All-In-One SEO platforms and is more targeted at bigger companies.
  • The monthly fee is a little bit higher than it is on other similar services.
  • The reports displayed inside the free tools are very limited. You need to pay a subscription to get the full reports. The crawl test limits are very low.

How Does Moz Work? (Conclusion)

With more than 37k users paying for the Moz Pro service, and millions of others using their free services, Moz is one of the top SEO services available preferred by webmasters and marketers. If you want to grow your website traffic and attract new customers to your business, all the tools offered by Moz can be the solution.

How Much It Costs? (Pricing)

Moz Prices
Moz Prices
Try It Now!

Best Paid & Free Alternatives (Similar Tools)


Use artificial intelligence to create content for your blog, social media, website, and more. It’s fast & easy.

Recommended by SEMPlaza as the Best Content Optimization Tool in 2024.

Posted on: November 23, 2019