Klaviyo

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What is Klaviyo?

Klaviyo is an email marketing automation tool for e-commerce businesses. It helps you understand your customers and build better quality relationships through email marketing automation. It can be integrated with many e-commerce platforms like Magento, Shopify, WooCommerce, BigCommerce, and more.

How To Use Klaviyo? (Features)

One-Click Integrations – Klaviyo integrates easily with almost every platform to pull valuable data that you can use in your marketing strategy. It includes CRM platforms, Marketing Tools, E-Commerce Platforms, Payment Software, Reward Programs, and more.
ROI Based Reporting – Get reports that measure what really matters to impulse your sales. See metrics and they are trending, comparison with previous periods or between different segments, and the total number of subscribers and segment lists. Then organize all this data in customized dashboards and get meaningful analysis.
Powerful Segmentation – Send unique e-mails and ads to your customers according to their preferences, including how much they spend, what they buy, events, and more. And you won’t spend time updating the data because Klaviyo updates the segments automatically.
Pre-Built Auto-Responders – Send these responses to your customers as soon as they ask or do something meaningful and multiply your sales.
E-mail Personalization – Customize the e-mails for every type of client and take advantage of the drag-and-drop tool and responsive e-mail templates.
Facebook Advertising – When advertising on Facebook you can use the segmentation tool. It will help you target the right customers.
Marketing Automation – You can automate your marketing strategy and let the mails flow. You still can rely on all the functionalities and features of the platform.

Pros (Advantages)

A free plan is available for up to 250 contacts and 500 e-mail sends.
There is a good provision of sources to learn how to use the platform and help you grow your business such as webinars, blogs, step by step tutorials, etc.
Despite its advanced functionalities, it is easy to use and doesn’t require coding.

Cons (Disadvantages)

SMS and Customer Analytic features were announced but not implemented yet.
The free plan requires Klaviyo branding.
Template customization is limited.

How Does Klaviyo Work? (Conclusion)

In short, Klaviyo is a very interesting option to maximize your marketing efforts. The fact that they collect customers’ data gives it an advantage when it comes to obtaining positive results. Pricing and conditions seem competitive and the tool is worthy of trying.